Privacy Policy

Effective Date: 12 July 2026

Last Updated: 12 July 2026

Version: 1.0

This Privacy Policy explains how Ayuvani collects, uses, stores, protects, processes, and discloses your personal information when you access or use our website, products, services, and related digital platforms.

Welcome to Ayuvani ("Ayuvani", "Company", "we", "our", or "us"). We value your trust and recognize that the protection of your personal information is fundamental to building a safe and transparent shopping experience. This Privacy Policy explains how we collect, use, process, store, protect, and disclose your information when you visit or interact with our website, https://www.ayuvani.com, or use any products, services, mobile applications, customer support channels, or other digital platforms operated by Ayuvani.

Ayuvani is committed to maintaining the privacy, confidentiality, and security of your personal information in accordance with applicable laws of India, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act), where applicable.

Our objective is not only to comply with legal requirements but also to ensure that every customer understands what information we collect, why we collect it, how it is used, and the choices available to them regarding their personal data. We encourage all users to read this Privacy Policy carefully before accessing or using our services.

By accessing, browsing, registering, or placing an order through Ayuvani, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should discontinue the use of our website and services.

1. Scope of this Privacy Policy

This Privacy Policy applies to all visitors, registered users, customers, vendors (where applicable), business partners, and any individual who interacts with Ayuvani through its digital platforms.

This Policy governs the collection and processing of information when you:

1. Visit the Ayuvani website.
2. Create or manage a customer account.
3. Purchase products or services from Ayuvani.
4. Subscribe to newsletters or promotional communications.
5. Contact our customer support team.
6. Participate in surveys, contests, promotional campaigns, or loyalty programs.
7. Submit product reviews, ratings, feedback, or testimonials.
8. Interact with Ayuvani through social media platforms or messaging services such as WhatsApp.
9. Use any future mobile applications, APIs, or digital services introduced by Ayuvani.

This Privacy Policy applies only to information collected by Ayuvani. It does not govern the privacy practices of third-party websites, payment gateways, logistics providers, social media platforms, or external services that may be linked from our website. Users are encouraged to review the privacy policies of such third parties before providing any personal information.

2. Definitions

For the purpose of this Privacy Policy, the following terms shall have the meanings assigned below:

"Account"

A registered customer profile created on Ayuvani for purchasing products, managing orders, tracking deliveries, maintaining wishlists, and accessing personalized services.

"Personal Information"

Any information that identifies or can reasonably identify an individual, directly or indirectly. This includes information such as your name, email address, mobile number, postal address, payment details (excluding sensitive card credentials), and other identifiers.

"Sensitive Personal Data"

Information that may require additional protection under applicable laws. Ayuvani does not intentionally collect sensitive personal information unless it is necessary for providing specific services or required by law.

"Processing"

Any operation performed on personal information, including collection, recording, organization, storage, retrieval, use, disclosure, transfer, deletion, or destruction.

"Services"

All products, services, digital platforms, customer support channels, promotions, loyalty programs, mobile applications, APIs, and other offerings provided by Ayuvani.

"User"

Any individual who accesses or interacts with Ayuvani, whether registered or not.

"Cookies"

Small text files stored on your browser or device that help improve website functionality, user experience, security, and analytics.

"Third-Party Service Provider"

An external organization engaged by Ayuvani to perform specific business functions such as paymet processing, logistics, cloud hosting, analytics, communication services, marketing, or customer support.

3. Acceptance of this Privacy Policy

By accessing or using Ayuvani, you expressly consent to the collection, use, processing, and disclosure of your information as described in this Privacy Policy.

Your continued use of Ayuvani after any updates or modifications to this Privacy Policy constitutes your acceptance of the revised terms. We recommend reviewing this page periodically to remain informed about how your information is protected.

If you are registering or using Ayuvani on behalf of a business, organization, or another individual, you represent and warrant that you have the authority to accept this Privacy Policy on their behalf.

Where consent is required by applicable law, Ayuvani will obtain such consent before processing your personal information.

4. Information We Collect

To provide a secure, efficient, and personalized shopping experience, Ayuvani collects various categories of information depending on how you interact with our platform.

4.1 Personal Identification Information

When you register an account or place an order, we may collect information including:

1. Full name
2. Email address
3. Mobile phone number
4. Date of birth (where voluntarily provided)
5. Gender (optional)
6. Username and encrypted password
7. Profile photograph (if uploaded)
8. Customer identification preferences

This information allows us to identify you, manage your account, process transactions, and communicate effectively regarding your purchases and services.

4.2 Account Information

When you create an Ayuvani account, we maintain information related to your account activity, including:

1. Account creation date
2. Login history
3. Password reset requests
4. Saved addresses
5. Wishlist items
6. Shopping cart contents
7. Preferred language
8. Communication preferences
9. Notification settings
10. Loyalty or reward program participation (if applicable)

This information enables us to provide a personalized shopping experience and improve the usability of our platform.

4.3 Order & Transaction Information

Whenever you purchase products through Ayuvani, we collect and maintain records relating to your transaction, including:

1. Order number
2. Products purchased
3. Quantity
4. Product pricing
5. Discounts applied
6. Taxes charged
7. Shipping charges
8. Order value
9. Payment status
10. Invoice details
11. Order history
12. Delivery status
13. Refund requests
14. Return requests
15. Cancellation requests

Maintaining accurate transaction records allows us to fulfill your orders, provide customer support, comply with taxation laws, and resolve disputes where necessary.

4.4 Shipping & Delivery Information

To deliver your orders efficiently, we collect:

1. Recipient name
2. Delivery address
3. Landmark
4. City
5. State
6. Postal code
7. Contact number
8. Alternate contact details (if provided)
9. Delivery instructions
10. Delivery confirmation details

This information may be shared only with our authorized logistics and courier partners for the purpose of delivering your orders.

4.5 Payment Information

Ayuvani supports various payment methods, including online payments, UPI, net banking, debit cards, credit cards, digital wallets, and Cash on Delivery (where available).

Depending on your chosen payment method, we may receive information such as:

1. Payment method selected
2. Transaction reference number
3. Payment status
4. Billing address
5. Refund status

For security reasons, Ayuvani does not store your complete card number, CVV, UPI PIN, internet banking credentials, or other highly sensitive payment authentication information. Such information is processed securely by certified payment gateway providers that comply with applicable security standards.

4.6 Customer Support Information

When you contact our customer support team through phone, email, WhatsApp, live chat, or other communication channels, we may collect:

1. Your name
2. Contact information
3. Support ticket details
4. Conversation history
5. Complaint details
6. Product-related inquiries
7. Feedback
8. Images or documents voluntarily shared for resolving your request

These records help us improve customer service quality, resolve issues efficiently, and maintain service standards.

4.7 Product Reviews & Feedback

If you choose to submit reviews, ratings, comments, testimonials, or suggestions regarding products or services offered by Ayuvani, we may collect and publish:

1. Your display name
2. Product rating
3. Review content
4. Date of submission
5. Photographs voluntarily uploaded
6. Responses to surveys

We reserve the right to moderate, edit, or remove reviews that violate our community guidelines or applicable laws.

4.8 Device & Technical Information

When you browse Ayuvani, certain technical information may be collected automatically to ensure the security, performance, and functionality of our platform.

This may include:

1. IP address
2. Browser type and version
3. Device type
4. Operating system
5. Screen resolution
6. Time zone
7. Internet Service Provider
8. Device identifiers
9. Language preferences
10. Access dates and times
11. Referring website
12. Pages visited
13. Session duration
14. Clickstream data
15. Error logs
16. Crash reports

This information helps us diagnose technical issues, detect fraudulent activity, optimize website performance, and improve user experience.

4.9 Cookies & Similar Technologies

Ayuvani uses cookies, web beacons, pixels, local storage, and similar technologies to recognize returning users, maintain login sessions, remember preferences, measure website performance, analyze visitor behavior, personalize content, and support marketing activities.

Cookies may be categorized as:

1. Essential cookies required for website functionality.
2. Performance cookies used for analytics.
3. Functional cookies that remember user preferences.
4. Marketing cookies used to deliver relevant advertisements and promotional content, subject to applicable consent requirements.

Users may control or disable cookies through their browser settings; however, certain features of the website may not function as intended if essential cookies are disabled.

5. Methods of Collection of Information

Ayuvani collects information through lawful, transparent, and fair means for the purposes described in this Privacy Policy. Information may be collected directly from users, automatically through the operation of our digital platforms, or indirectly through authorized third-party service providers engaged in the normal course of business.

The categories and methods of collection include, but are not limited to, the following:

5.1 Information Provided Directly by You

Information may be voluntarily submitted by you when you:

1. Create or register an account with Ayuvani;
2. Purchase products or services;
3. Add products to your cart or wishlist;
4. Subscribe to newsletters or promotional communications;
5. Participate in surveys, contests, campaigns, or loyalty programmes;
6. Contact customer support through telephone, email, live chat, WhatsApp, social media platforms, or any other communication channel;
7. Submit reviews, ratings, comments, testimonials, or feedback;
8. Request refunds, replacements, cancellations, warranty support, or grievance resolution;
9. Participate in promotional activities or educational programmes conducted by Ayuvani.

The information voluntarily submitted by you shall be processed solely for legitimate business purposes consistent with this Privacy Policy and applicable law.

5.2 Information Collected Automatically

When you access or interact with Ayuvani's website or future digital platforms, certain information may be collected automatically without requiring manual input.

Such information may include:

1. Internet Protocol (IP) address;
2. Browser type and browser version;
3. Device identifiers;
4. Operating system;
5. Language settings;
6. Date and time of access;
7. Session duration;
8. Navigation paths;
9. Pages viewed;
10. Clickstream activity;
11. Website performance metrics;
12. Error logs;
13. Diagnostic information;
14. Device cookies and similar identifiers.

This information assists Ayuvani in maintaining platform security, detecting suspicious activity, improving website performance, analysing customer behaviour, and enhancing overall user experience.

5.3 Information Received from Third Parties

Ayuvani may receive information from authorised third parties in connection with the provision of its services.

These parties may include:

1. Payment gateway providers;
2. Courier and logistics partners;
3. Customer verification providers;
4. Fraud detection and risk assessment partners;
5. Cloud hosting providers;
6. Analytics service providers;
7. Marketing and communication partners;
8. Social media platforms where users voluntarily interact with Ayuvani.

Information received from such parties shall only be processed for legitimate business purposes and in accordance with applicable contractual and legal obligations.

6. Purpose of Processing Personal Information

Ayuvani processes personal information only where there exists a lawful, legitimate, and business-related purpose for such processing.

The purposes for which information may be processed include, without limitation:

6.1 Account Administration

Personal information may be processed to:

1. Register and maintain customer accounts;
2. Authenticate users during login;
3. Facilitate password recovery;
4. Maintain account security;
5. Personalise user preferences;
6. Manage customer profiles.

6.2 Order Processing

Information is processed for the purpose of:

1. Accepting customer orders;
2. Verifying order authenticity;
3. Processing payments;
4. Generating invoices;
5. Coordinating packing and dispatch;
6. Managing shipping and delivery;
7. Providing order tracking;
8. Processing cancellations;
9. Facilitating returns and refunds;
10. Managing warranty claims where applicable.

6.3 Customer Support

Ayuvani may process personal information to:

1. Respond to customer enquiries;
2. Resolve complaints;
3. Provide technical assistance;
4. Verify customer identity;
5. Improve service quality;
6. Maintain records of customer interactions.

Communication history may be retained where reasonably necessary for quality assurance, dispute resolution, training, legal compliance, or fraud prevention.

6.4 Website Administration

Information may be processed for:

1. Monitoring website performance;
2. Detecting operational issues;
3. Preventing abuse or misuse;
4. Improving platform functionality;
5. Developing new features;
6. Enhancing user experience;
7. Conducting internal analytics.

6.5 Regulatory Compliance

Ayuvani may process information where necessary to:

1. Comply with statutory obligations;
2. Respond to lawful governmental requests;
3. Maintain accounting records;
4. Comply with taxation requirements;
5. Meet audit obligations;
6. Prevent unlawful activity;
7. Protect legal rights.

6.6 Fraud Prevention

To safeguard customers and the integrity of the platform, Ayuvani may process information for purposes including:

1. Identity verification;
2. Payment risk assessment;
3. Detection of fraudulent transactions;
4. Prevention of unauthorised access;
5. Monitoring suspicious activities;
6. Investigation of abuse or misuse of promotional offers;
7. Prevention of account compromise.

Where reasonably necessary, such information may be shared with authorised fraud prevention partners or competent governmental authorities.

7. Legal Basis for Processing Personal Information

Ayuvani processes personal information only where an appropriate legal basis exists under applicable law.

Depending upon the circumstancs, processing may be undertaken on one or more of the following grounds:

7.1 Performance of Contract

Where processing is necessary for the fulfilment of contractual obligations arising from the purchase of products or services, including order processing, payment handling, shipping, customer support, warranty administration, returns, refunds, and related services.

7.2 Consent

Certain categories of information may be processed only with your express or implied consent.

Such processing may include:

1. Marketing communications;
2. Promotional newsletters;
3. Product recommendations;
4. Participation in surveys;
5. Optional profile information;
6. Future loyalty programmes.

Consent may be withdrawn at any time, subject to legal or contractual limitations.

7.3 Legitimate Business Interests

Ayuvani may process information where reasonably necessary to pursue legitimate business interests, including:

1. Improving website performance;
2. Enhancing customer experience;
3. Protecting platform security;
4. Conducting business analytics;
5. Developing products and services;
6. Detecting fraud;
7. Preventing misuse of the platform.

Such processing shall always be balanced against the privacy rights and reasonable expectations of users.

7.4 Compliance with Law

Ayuvani may process personal information where required to comply with:

1. Applicable laws;
2. Court orders;
3. Government directives;
4. Regulatory investigations;
5. Taxation requirements;
6. Consumer protection laws;
7. Other legally enforceable obligations.

8. Account Security and User Responsibilities

Users are solely responsible for maintaining the confidentiality of their account credentials.

Users shall:

1. Maintain accurate registration information;
2. Keep passwords confidential;
3. Avoid sharing login credentials with third parties;
4. Immediately notify Ayuvani of any suspected unauthorised access;
5. Ensure that devices used to access Ayuvani remain reasonably secure.

Ayuvani shall not be liable for losses arising from unauthorised account access resulting from negligence, credential sharing, insecure devices, phishing attacks, or circumstances beyond Ayuvani's reasonable control.

Ayuvani reserves the right to suspend or restrict accounts where fraudulent, unlawful, abusive, or suspicious activity is reasonably suspected.

9. Orders, Billing and Payment Processing

To facilitate purchases made through Ayuvani, personal information may be processed in connection with payment authorisation, order fulfilment, taxation, invoicing, reconciliation, refund processing, and financial reporting.

Payments are processed through authorised third-party payment gateways that comply with recognised industry security standards.

Ayuvani does not collect, retain, or store complete payment authentication credentials, including but not limited to:

1. Credit card CVV numbers;
2. Debit card PINs;
3. UPI PINs;
4. Internet banking passwords;
5. One-Time Passwords (OTPs).

Financial information processed by payment partners remains subject to their respective privacy policies and security practices.

Where Cash on Delivery services are offered, additional verification measures may be implemented to reduce fraudulent orders and improve delivery success rates.

10. Marketing Communications

Subject to applicable law and user preferences, Ayuvani may communicate with customers through various channels including email, SMS, WhatsApp, telephone calls, push notifications, and other electronic communication platforms.

Marketing communications may include:

1. Product launches;
2. Promotional offers;
3. Seasonal campaigns;
4. Educational health and wellness content;
5. Newsletters;
6. Service announcements;
7. Loyalty programme updates;
8. Survey invitations.

Users may opt out of promotional communications at any time by using the unsubscribe mechanism provided within such communications or by contacting Ayuvani's customer support.

Operational communications relating to orders, payments, deliveries, security alerts, account verification, legal notices, or regulatory compliance may continue to be sent notwithstanding any marketing preference, where such communications are necessary for the provision of services or compliance with applicable law.

11. Cookies and Tracking Technologies

Ayuvani uses cookies and similar technologies to enhance website functionality, improve user experience, ensure platform security, analyse visitor interactions, personalise content, and support the efficient operation of its digital services.

Cookies are small text files that are placed on your browser or device when you visit a website. These files allow the website to recognise your device during subsequent visits, maintain session continuity, remember user preferences, and improve the overall efficiency of website operations.

In addition to cookies, Ayuvani may utilise web beacons, software development kits (SDKs), pixel tags, browser storage technologies, session identifiers, application programming interfaces (APIs), and similar technologies that assist in delivering digital services and understanding user interactions.

The use of such technologies shall always be subject to applicable laws and this Privacy Policy.

11.1 Categories of Cookies

Ayuvani may use different categories of cookies depending upon the services being accessed.

Essential Cookies

Essential cookies are necessary for the proper functioning of the website and cannot ordinarily be disabled.

These cookies facilitate functions including:

1. User authentication;
2. Account login;
3. Shopping cart management;
4. Checkout functionality;
5. Security verification;
6. Session maintenance;
7. Fraud prevention;
8. Website navigation.

Without these cookies, certain features or services may not function correctly.

Functional Cookies

Functional cookies remember user preferences and enhance convenience by storing selected settings, including:

1. Preferred language;
2. Delivery location;
3. Saved addresses;
4. Recently viewed products;
5. User interface preferences;
6. Accessibility settings.

These cookies improve usability without fundamentally altering the operation of the website.

Performance and Analytics Cookies

Performance cookies assist Ayuvani in understanding how visitors interact with the website.

Information collected may include:

1. Pages visited;
2. Navigation patterns;
3. Session duration;
4. Website performance metrics;
5. Device categories;
6. Browser usage;
7. Loading speeds;
8. Error occurrences;
9. Conversion statistics.

Such information is generally aggregated and used solely for analytical purposes to improve platform performance.

Marketing and Advertising Cookies

Where permitted by applicable law, Ayuvani may utilise marketing cookies to:

1. Measure advertising performance;
2. Deliver relevant advertisements;
3. Personalise promotional campaigns;
4. Limit repetitive advertisements;
5. Understand customer interests;
6. Evaluate campaign effectiveness.

These cookies may be provided directly by Ayuvani or by authorised advertising partners acting on Ayuvani's behalf.

11.2 Cookie Management

Most internet browsers permit users to control, restrict, or disable cookies through browser settings.

Users may:

1. Delete previously stored cookies;
2. Block future cookies;
3. Configure browser notifications before cookies are stored;
4. Restrict third-party cookies.

Disabling cookies may affect certain functionalities of the website, including login sessions, shopping cart functionality, personalised recommendations, saved preferences, and other interactive services.

12. Analytics and Website Measurement

Ayuvani continually seeks to improve the performance, usability, and security of its digital platforms.

To achieve these objectives, Ayuvani may utilise analytical technologies that measure website usage and customer interactions.

Analytical information assists Ayuvani in understanding:

1. Customer behaviour;
2. Navigation patterns;
3. Product popularity;
4. Search trends;
5. Device compatibility;
6. Geographic usage patterns;
7. Website performance;
8. Conversion metrics;
9. Error diagnostics;
10. Customer engagement.

Where third-party analytical tools are utilised, such providers may receive limited technical information necessary to perform analytical services on behalf of Ayuvani.

Ayuvani does not authorise analytical service providers to use such information for purposes unrelated to the services they provide.

13. Third-Party Services and Integrations

Ayuvani engages carefully selected third-party service providers to facilitate various operational, technical, financial, logistical, and customer service functions.

These service providers may process limited personal information solely for the purposes authorised by Ayuvani and subject to appropriate contractual obligations relating to confidentiality, security, and lawful processing.

Third-party service providers may include, without limitation:

1. Payment gateway providers;
2. Banking partners;
3. Courier and logistics companies;
4. Cloud infrastructure providers;
5. Website hosting providers;
6. Domain management providers;
7. Email communication providers;
8. SMS gateway providers;
9. WhatsApp Business communication services;
10. Customer support platforms;
11. CRM platforms;
12. ERP integrations;
13. Analytics providers;
14. Marketing automation platforms;
15. Fraud detection services;
16. Identity verification providers;
17. Security monitoring services;
18. Backup and disaster recovery providers.

Ayuvani does not permit third-party service providers to use personal information for independent commercial purposes unless separately authorised by the user or required by law.

13.1 Third-Party Links

The Ayuvani website may contain links to third-party websites, products, services, social media platforms, or educational resources for the convenience of users.

Such external websites operate independently of Ayuvani.

Ayuvani neither owns nor controls the privacy practices of third-party websites and shall not be responsible for:

1. Privacy practices;
2. Data collection methods;
3. Security standards;
4. Website availability;
5. Content accuracy;
6. Products or services offered by third parties.

Users access external websites entirely at their own discretion and are encouraged to review the privacy policies applicable to such websites before providing personal information.

13.2 Payment Gateway Services

Online payments processed through Ayuvani are facilitated by authorised payment gateway providers.

Such providers may collect information necessary for:

1. Payment authorisation;
2. Fraud prevention;
3. Regulatory compliance;
4. Chargeback management;
5. Transaction verification;
6. Financial reconciliation.

Ayuvani does not store complete payment authentication credentials, including card verification values (CVV), UPI PINs, or internet banking passwords.

Payment gateway providers operate under their own privacy policies and security standards, including compliance with applicable payment industry regulations.

14. Disclosure and Sharing of Personal Information

Ayuvani respects the confidentiality of customer information and does not sell, rent, trade, or commercially exploit personal information for monetary consideration.

Personal information may be disclosed only under circumstances that are lawful, necessary, proportionate, and consistent with this Privacy Policy.

Information may be disclosed to:

Service Providers

Authorised vendors providing services essential to the operation of Ayuvani.

Logistics Partners

Courier agencies and shipping providers responsible for order fulfilment and delivery.

Financial Institutions

Banks, payment processors, payment gateways, and financial institutions involved in payment processing, refunds, settlements, fraud prevention, and transaction verification.

Professional Advisors

Legal advisors, auditors, accountants, consultants, and compliance professionals where reasonably necessary for business operations or legal obligations.

Government Authorities

Regulatory authorities, law enforcement agencies, judicial authorities, tax authorities, consumer protection agencies, or other governmental bodies where disclosure is required:

1. by applicable law;
2. under a valid court order;
3. pursuant to lawful investigations;
4. for national security;
5. to prevent fraud;
6. to protect legal rights.

Corporate Transactions

In the event of:

1. merger;
2. acquisition;
3. business restructuring;
4. sale of assets;
5. investment transaction;
6. insolvency proceedings;
7. corporate reorganisation,

customer information may be transferred to the successor entity, subject to appropriate confidentiality obligations.

15. Cross-Border Transfer of Information

Ayuvani primarily stores and processes personal information within India.

However, certain authorised technology providers, cloud infrastructure providers, software platforms, or communication services engaged by Ayuvani may maintain servers or processing facilities located outside India.

Where cross-border processing occurs, Ayuvani shall take reasonable steps to ensure that:

1. appropriate contractual safeguards are implemented;
2. recognised security standards are maintained;
3. information receives protection substantially equivalent to that required under applicable Indian law;
4. processing is limited to authorised purposes.

By using Ayuvani's services, users acknowledge that limited cross-border processing may occur where reasonably necessary for the provision of services.

16. Data Retention

Ayuvani retains personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted under applicable law.

Retention periods may vary depending upon:

1. nature of information;
2. statutory obligations;
3. accounting requirements;
4. taxation laws;
5. dispute resolution;
6. contractual obligations;
7. fraud prevention;
8. warranty administration;
9. legal proceedings;
10. regulatory investigations.

Generally, information may be retained for purposes including:

1. maintaining customer accounts;
2. processing future orders;
3. providing after-sales support;
4. complying with taxation and financial reporting obligations;
5. responding to legal requests;
6. preventing fraudulent activity;
7. protecting Ayuvani's legal rights.

Where information is no longer required, Ayuvani shall take reasonable measures to securely delete, anonymise, archive, or otherwise dispose of such information in accordance with applicable legal and operational requirements.

Backups maintained for disaster recovery, business continuity, or regulatory purposes may continue to exist for limited periods consistent with recognised information security practices.

17. Business Continuity and Disaster Recovery

Ayuvani maintains appropriate administrative, technical, and organisational measures designed to support business continuity and disaster recovery.

For these purposes, limited copies of information may be maintained within secure backup environments to ensure restoration of services following unexpected system failures, cyber incidents, natural disasters, or other business disruptions.

Backup information shall remain subject to the confidentiality, security, and access control measures described in this Privacy Policy.

18. Security Safeguards

Ayuvani recognises the importance of maintaining the confidentiality, integrity, and availability of personal information entrusted to us by our users. Accordingly, Ayuvani implements and continually reviews appropriate administrative, technical, organisational, and physical safeguards designed to protect personal information against accidental loss, unauthorised access, disclosure, alteration, misuse, destruction, or other unlawful forms of processing.

Our security framework is based upon recognised industry practices and is periodically reviewed in light of evolving technological, operational, and regulatory requirements.

Security measures adopted by Ayuvani may include, without limitation:

1. Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption for data transmitted through the website;
2. Encrypted storage of user authentication credentials using industry-recognised hashing algorithms;
3. Role-based access controls limiting access to authorised personnel only;
4. Multi-level authentication mechanisms for administrative systems where appropriate;
5. Firewall protection and intrusion prevention technologies;
6. Malware detection and endpoint protection;
7. Server hardening and infrastructure monitoring;
8. Regular software updates and security patch management;
9. Activity logging and security event monitoring;
10. Routine data backup and disaster recovery procedures;
11. Periodic security assessments and vulnerability management.

Access to personal information is restricted to employees, contractors, consultants, and authorised service providers who require such access solely for the legitimate performance of their professional responsibilities and who are bound by appropriate confidentiality obligations.

While Ayuvani endeavours to employ commercially reasonable safeguards to protect personal information, no method of electronic transmission, internet communication, cloud infrastructure, or electronic storage can be guaranteed to be completely secure. Consequently, Ayuvani cannot warrant or guarantee absolute security of information transmitted through electronic means.

Users are encouraged to adopt appropriate security practices, including safeguarding account credentials, avoiding password sharing, updating passwords periodically, and immediately notifying Ayuvani of any suspected unauthorised account activity.

19. User Rights Under Applicable Law

Subject to applicable law, users may exercise certain rights relating to their personal information processed by Ayuvani.

Depending upon the nature of the information and the applicable legal framework, users may have the right to:

19.1 Right of Access

Request confirmation as to whether Ayuvani processes their personal information and obtain access to such information in accordance with applicable law.

19.2 Right to Correction

Request correction or updating of inaccurate, incomplete, outdated, or misleading personal information maintained by Ayuvani.

Users are encouraged to keep their account information current to ensure accurate order processing, delivery, and communication.

19.3 Right to Erasure

Request deletion of personal information where:

1. the information is no longer required for the purposes for which it was collected;
2. consent has been withdrawn where consent forms the basis of processing;
3. processing is unlawful; or
4. deletion is otherwise required under applicable law.

Ayuvani reserves the right to retain certain information where retention is necessary to comply with statutory obligations, taxation requirements, accounting standards, fraud prevention, dispute resolution, contractual obligations, or legal proceedings.

19.4 Right to Withdraw Consent

Where processing is based upon user consent, such consent may be withdrawn at any time.

Withdrawal of consent shall not affect the lawfulness of processing undertaken prior to such withdrawal.

Certain services may become unavailable if consent essential for providing those services is withdrawn.

19.5 Right to Restrict Processing

Where permitted by applicable law, users may request that Ayuvani temporarily restrict processing of personal information while verification, correction, or legal review is undertaken.

19.6 Right to Object

Users may object to specific categories of processing undertaken on legitimate business grounds, including certain marketing activities.

Ayuvani shall consider such objections in accordance with applicable legal requirements.

19.7 Right to Lodge Complaints

Users who believe their personal information has been processed contrary to applicable law may contact Ayuvani through the Grievance Redressal mechanism described below.

Nothing contained in this Privacy Policy shall prejudice any statutory rights available under applicable law.

20. Children's Privacy

Ayuvani's services are intended for individuals who have attained the age required to enter into legally binding contracts under applicable law.

Ayuvani does not knowingly collect personal information directly from children without the consent of a parent or lawful guardian where such consent is required by applicable law.

If Ayuvani becomes aware that personal information relating to a child has been collected inadvertently without appropriate authorisation, reasonable steps shall be taken to delete such information within a reasonable period, subject to applicable legal obligations.

Parents and legal guardians who believe that personal information relating to a child has been submitted through Ayuvani may contact the Grievance Officer to request review, correction, or deletion of such information.

21. Grievance Redressal Mechanism

Ayuvani is committed to addressing privacy-related concerns promptly, fairly, and transparently.

Users who have questions, complaints, or concerns relating to the collection, processing, disclosure, security, or handling of personal information may submit their grievance through the contact details provided below.

Upon receipt of a grievance, Ayuvani shall endeavour to:

1. acknowledge receipt within a reasonable period;
2. review the matter impartially;
3. seek additional information where necessary;
4. investigate the issues raised;
5. provide an appropriate response within a reasonable timeframe consistent with applicable law.

Submission of a grievance does not prejudice any statutory rights available to users under applicable law.

Grievance Officer

Grievance Officer

Ayuvani

Email: grievance@ayuvani.com

Business Hours:

Monday to Saturday

10:00 AM to 6:00 PM (Indian Standard Time)

Ayuvani reserves the right to update the designated Grievance Officer and contact information from time to time.

22. Healthcare and Product Information Disclaimer

Ayuvani is an online platform offering Ayurvedic, Homeopathic, Herbal, Wellness, Personal Care, Healthcare, and related consumer products.

The information published on Ayuvani, including product descriptions, educational articles, blogs, health-related content, nutritional information, usage guidelines, customer reviews, frequently asked questions, and other informational material, is provided solely for general informational and educational purposes.

Nothing contained on the Ayuvani platform shall constitute:

1. medical advice;
2. diagnosis;
3. treatment recommendation;
4. prescription;
5. professional healthcare consultation;
6. therapeutic guarantee;
7. medical opinion.

Users should consult a qualified medical practitioner, physician, Ayurvedic practitioner, Homeopathic practitioner, pharmacist, or other licensed healthcare professional before:

1. commencing any treatment;
2. discontinuing prescribed medication;
3. consuming supplements;
4. using herbal formulations;
5. administering products to children;
6. using products during pregnancy or breastfeeding;
7. treating serious medical conditions.

Individual responses to healthcare products may vary depending upon medical history, allergies, existing health conditions, genetics, and other factors.

Ayuvani does not guarantee specific therapeutic outcomes or medical results from the use of any product available on its platform.

23. Changes to this Privacy Policy

Ayuvani reserves the right to modify, amend, supplement, replace, or update this Privacy Policy at any time to reflect changes in:

1. applicable laws;
2. judicial decisions;
3. regulatory guidance;
4. technological developments;
5. security practices;
6. business operations;
7. products and services;
8. industry standards.

Material changes shall become effective upon publication on the Ayuvani website unless otherwise required by applicable law.

Users are encouraged to review this Privacy Policy periodically to remain informed regarding the manner in which their personal information is collected, processed, and protected.

Continued access to or use of Ayuvani following publication of an updated Privacy Policy constitutes acceptance of the revised version.

24. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of the Republic of India.

Any dispute, controversy, claim, or legal proceeding arising out of or relating to this Privacy Policy, the processing of personal information, or the use of Ayuvani shall, subject to applicable law, fall within the exclusive jurisdiction of the competent courts located in New Delhi, India.

Nothing contained herein shall restrict the rights of any regulatory authority having jurisdiction under applicable law.

25. Contact Information

For questions, requests, or concerns relating to this Privacy Policy or the processing of personal information, users may contact Ayuvani through the following channels:

Ayuvani

Website: https://www.ayuvani.com

Customer Support Email: support@ayuvani.com

Grievance Email: grievance@ayuvani.com

Customer Support Number: +91-9873566929

Business Address:

Ayuvani

G-51, LAXMI NAGAR, New Delhi, East Delhi, Delhi, 110092

Business Hours:

Monday to Saturday

10:00 AM to 6:00 PM (Indian Standard Time)

26. Severability

If any provision of this Privacy Policy is held by a court or competent authority to be invalid, illegal, unenforceable, or contrary to applicable law, such provision shall be interpreted to the maximum extent permissible under applicable law, and the remaining provisions shall continue in full force and effect.

27. Entire Privacy Policy

This Privacy Policy constitutes the complete and entire understanding between Ayuvani and users concerning the collection, processing, storage, disclosure, protection, and use of personal information through Ayuvani's digital platforms and supersedes any prior privacy notices or statements relating to the same subject matter.

Nothing contained in this Privacy Policy shall be interpreted as limiting any statutory rights available to users under applicable law.

End of Privacy Policy

Version: 1.0

Effective Date: 12 July 2026

Last Updated: 12 July 2026